Visa Europe - Level Up Your Game

Visa Europe - Level Up Your Game is a recent project led by Vaynermedia EMEA, which triumphed in a pitch against major agencies. We launched an integrated campaign for Visa sponsoring the Olympics across 7 European countries. The project aims to address the insight that GenZ's aren't particularly interested in the Olympics or the athletes Visa sponsors despite the company's significant investment.

Level Up Your Game is a groundbreaking project that aims to humanize athletes and foster collaboration with young, up-and-coming GenZ creators. The project brings together the worlds of music, fashion, art, and technology to create compelling content across various social platforms. Spearheaded by Vayner, this multi-market, multi-platform social docuseries is designed to inspire and empower the next generation of young creators."