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24 years, across Asia, Europe, after thousands of campaigns and hundreds of awards. These are some of my favourite projects.
Visa Europe - Level Up Your Game
Visa Europe - Level Up Your Game is a recent project led by Vaynermedia EMEA, which triumphed in a pitch against major agencies. We launched an integrated campaign for Visa sponsoring the Olympics across 7 European countries. The project aims to address the insight that GenZ's aren't particularly interested in the Olympics or the athletes Visa sponsors despite the company's significant investment.
Level Up Your Game is a groundbreaking project that aims to humanize athletes and foster collaboration with young, up-and-coming GenZ creators. The project brings together the worlds of music, fashion, art, and technology to create compelling content across various social platforms. Spearheaded by Vayner, this multi-market, multi-platform social docuseries is designed to inspire and empower the next generation of young creators."
Level Up Your Game is a groundbreaking project that aims to humanize athletes and foster collaboration with young, up-and-coming GenZ creators. The project brings together the worlds of music, fashion, art, and technology to create compelling content across various social platforms. Spearheaded by Vayner, this multi-market, multi-platform social docuseries is designed to inspire and empower the next generation of young creators."
Gojek Rich Brian Hijack
During the rebrand of Indonesian Tech Giant, Gojek. Vj and his team came up with a brand proposition of " With Gojek There Must Be a Way ( Anything is Possible )" And came up with a smart social hijack with took the nation by storm.
They collaborated with Rich Brian and broke the internet when they delivered an Indonesian Meal to him in NYC in 48 hours. And to reward them he stuck their logo in his music video for 2 seconds. Insane.
They collaborated with Rich Brian and broke the internet when they delivered an Indonesian Meal to him in NYC in 48 hours. And to reward them he stuck their logo in his music video for 2 seconds. Insane.
Eveready Book Of Play
How the hell do you sell Eveready torchlights in this day and age?
What if it was not a torchlight? What if it wa a toy or a sabre or a piece of magical tool that lighted up a children's storybook?
In today’s digital world, Eveready's obsolete torchlights and batteries were becoming less and less relevant. In the few occasions that one actually requires batteries, consumers simply buy the "good enough" option. Families are also very busy, with parents giving children cheap, non-interactive gadgets, without actually spending quality time together to bond. We sought to increase relevancy and sales by targeting Malaysian families in a positive light, and creating a new reason to buy batteries. In order to bond together families, we decided to create a nostalgic bedtime storybook that let parents pass on their favourite stories to their own children.
With 30,000 books produced, printed, and released in 1,000 major shopping chains across Malaysia, the Eveready Book of Play's first edition: Sang Kancil Cari Cahaya made waves with families throughout the nation. We had a pick up rate of 60% in one month with all books in Toys R Us outlets being sold out.
What if it was not a torchlight? What if it wa a toy or a sabre or a piece of magical tool that lighted up a children's storybook?
In today’s digital world, Eveready's obsolete torchlights and batteries were becoming less and less relevant. In the few occasions that one actually requires batteries, consumers simply buy the "good enough" option. Families are also very busy, with parents giving children cheap, non-interactive gadgets, without actually spending quality time together to bond. We sought to increase relevancy and sales by targeting Malaysian families in a positive light, and creating a new reason to buy batteries. In order to bond together families, we decided to create a nostalgic bedtime storybook that let parents pass on their favourite stories to their own children.
With 30,000 books produced, printed, and released in 1,000 major shopping chains across Malaysia, the Eveready Book of Play's first edition: Sang Kancil Cari Cahaya made waves with families throughout the nation. We had a pick up rate of 60% in one month with all books in Toys R Us outlets being sold out.
Zalando Summer of Sports
It was the summer of sports, but not being the official sponsor of any tournament that was tough. We needed to launch a summer sports look book for our fashion eCommerce client of ours across Europe. So we came up with an idea of getting famous athletes to help those who aren't really known for their involvement in physical sports.
We collaborated with Pusha T, Lewandowski and many others in this shoot. We created outdoor billboards, TVCs and social media ads. Zalando hit amazing business results for this one.
We collaborated with Pusha T, Lewandowski and many others in this shoot. We created outdoor billboards, TVCs and social media ads. Zalando hit amazing business results for this one.
Mamee Daebak Cup Noodles
Went all the way to Korea to shoot this ad. But it never made the launch due to some internal politics. But one of my favourites.
Don't need to really set this up.
Love at first bite. We did the Korean drama craze even before the craze. Ahead of our time.
Don't need to really set this up.
Love at first bite. We did the Korean drama craze even before the craze. Ahead of our time.
Wanna do some crazy work?
Just write to me below or just whatsapp me with the number below.
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