top of page

SUBWAY MEAT STACK

Challenge:

We all know of food giants that run the advertising scene with their flashy funds. But with 2020 budget cuts, big and expensive advertising was the last thing on everyone's mind. So, how do we cut through the noise and launch Subway's Meat Stack sub? It was simple. We trusted the meat.

Idea:

Meet The Sub Worth Every Dollar. With so much meaty value in the Meat Stack and little marketing money, we got honest and announced it to the world with a series of lo-fi meta social posts. Created with Powerpoint and ClipArt, it was low-cost yet shareable and embodied our message of more meat, less marketing throughout.   

bottom of page